The development of NFTs as a technology has opened a world of possibilities for artists to explore their potential, yet not to safely explore their potential. The flood of artworks is endless, and the NFT community is increasingly affected and sceptical by authenticity issues concerning digital assets.
Through our proprietary technology, we embed a digital certificate directly into the content of each artwork, a process known as steganography. For a digital asset to be verified, it must include specific information about its creator and blockchain transaction, which will make it forever traceable back to its author and current owner.
Another significant issue our technology addresses is safeguarding artworks against clones by using artificial intelligence, which conducts automatic analysis on the asset's content, not the file. We examine the artworks on the largest NFT blockchains (Ethereum and Binance Smart Chain networks) and our platform. Any excessive similarity in the content file is immediately flagged for review, and our Review Team steps in and ensures that all published artworks are original.
STEGANOGRAPHY & DIGITAL CERTIFICATION
The word steganography derives from the Greek words steganos (hidden) & graph (to write). It represents the technique of hiding secret data within an ordinary file. We translate this into modern digital steganography by embedding a digital certificate directly into the content of each artwork, specifically by inserting confidential data bits in the least significant bit positions of the original image (LSB/Right Most bit). Thus, the secret payload we encode without altering the image itself ensures authenticity and eliminates duplication threats.
Our system generates and stores a fingerprint for each unique digital artwork that sits on blockchains by calculating hashes on pixels rather than files. We do so to ensure that there is no other artwork previously published when a creator attempts to submit their work.
AI FEATURE PRINTS
We add an extra layer of security to the artwork verification process by using AI Feature Prints. Thus, whenever a creator publishes a new artwork, the content of that image will be analyzed through AI Feature Prints, and any image similarity with existing artworks will be automatically flagged.
Whenever the above digital authentication layers flag potential issues or similarities, our team of reviewers cast the final approval vote. In the future we plan to open this process to our community. The beauty of blockchain lies in the level of trust, shared accountability and collaboration it has made possible. As a result, we've created an advantageous compensation system using our $AUT token to reward reviewers when final artwork approval is requested.
The ultimate outcome of our technology is 100% authentic digital assets (NFTs) with an embedded secret payload (or digital certificate) that makes the NFTs forever traceable to the author and current owner. The outcome is a trustworthy digital universe for our community where art is given the attention, respect and security it deserves.